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Position/Role:
Professor of Marketing
Schools/Unit: School of Marketing
Contact Details:
Qualifications:
- BSc (Hons) Southampton
- MSc Warwick
- Phd UNSW
Research Interests:
Interfirm relations and networks in domestic and international markets and their implications for strategy and policy; modeling market system structure, dynamics, evolution and complexity and lots of other stuff
Teaching Interests:
Business to business marketing, international business, research methodology, marketing theory
Subjects being taught: Marketing Management, Managing Marketing Relationships, Contemporary Research Methods in Marketing.
Publications:
List of publications
Research Grants:
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Penn State Institute for the Study of Business Markets Research Award: 2001-2002: $USD5000. "Network Competence:Measurement, Antecedents and Impact on Performance" W. Johnston (Georgia State), T. Ritter, (Copenhagen Bus. School), IF Wilkinson, (UNSW).
- ARC Discovery (Large) Grant (DP0211939): 2002: $69,232, 2003: $92,000, 2004: $92,000. "Shaping E-markets by Timely Information Discovery" J. Debenham (UTS), SJ Simoff (UTS), I Wilkinson (UNSW)
- ARC linkage Grant (LP0214841): 2002: $130,500 2003: $83,850 2004: $84,294. "Supply Chain Management and eProcurement." SP Fowell (UNSW), SR Elliot (University of Newcastle), IF Wilkinson (UNSW), KM Langfield-Smith (Latrobe now Monash). (Administered by UNSW)
Editorial Board Membership:
- Journal of World Business (1996+)
- Journal of Business and Industrial Marketing (1996+, Regional Editor 1997+)
- Journal of Business Research (1977-1981, 2002+); Joint Editor (with L. Young) Special Issue "Marketing in the Next Millennium: Looking Backwards and Forwards" (February 2002)
- Journal of Business to Business Marketing (1993+)
- Journal of Industry and Innovation International Marketing Review (1988 - 1992)
- Journal of Marketing Theory
- Journal of International Marketing (1992-2000)
- Journal of Marketing Channels (1990+)
- Journal of Global Marketing (1987+)
- Journal of International Consumer Marketing (1987+)
- Australasian Marketing Journal (Editorial Review Board, 2000+)
- Journal of Relationship Marketing (2001+)
Awards and Distinctions:
- Distinguished Researcher of the Year, Australia New Zealand Marketing Academy, 2005
- Outstanding Article Awards: Australasian Marketing Journal (2001), Journal of Business to Business Marketing (1997, 2002), Journal of Macromarketing (1990), European Journal of Marketing (1985 paper selected as one of 7 best articles of first 22 years of the journal)
- 2005, Keynote speaker, Third China Marketing Scholars Forum, Fudan University, June
- 2005, Keynote Speaker, American Antitrust Institute’s Roundtable on the Science of complexity and its Implications for Antitrust theory and Practice, National Press Club, Washington DC, June
- 2006, Keynote Speaker, Fourth China Marketing Scholar Forum, Hong Kong University, May
- 2007 Keynote Speaker, Second International Conference on Business Market Management March, Delft, the Netherlands
Background:
Professor Wilkinson rejoined the School of Marketing at UNSW in 2001. Previously he was Foundation Chair in Marketing at the University of Western Sydney, Nepean. He was educated in the UK and Australia, where he completed the first ever doctorate in marketing at UNSW in 1972. He has held academic posts at various American, European as well as Australian universities including: University of Bath, University of California at Berkeley, University of Cincinnati, Cranfield School of Management, University of International Business and Economics, Beijing, Lancaster University, University of New South Wales, Stockholm School of Economics and Temple University.
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