The Tenth Annual RA Layton Lecture will be held on Tuesday 6 October, 2009, in Central Lecture Block 4 at UNSW.

Our guest speaker, Joyce DiMascio, Head of Business Events Australia, will speak on the challenges of marketing Australia as a business events destination in an increasingly cluttered and competitive marketplace.

The Business events sector is widely recognised as one of the most lucrative sectors of the tourism industry. In an increasingly competitive international marketplace, what is Australia’s brand proposition in business events? Learn from ‘National Tourism Legend’ Joyce DiMascio who has been leading Business Events Australia’s work to position Australia as a sustainable business events destination.

The evening will begin with a reception from 6pm in the foyer of the Central Lecture Block Building, for all industry representatives, alumni and students attending - a great opportunity to meet and welcome back our Alumni and industry guests! This will be followed by the lecture and Q&A from 6.30pm until 7.30pm.

Date:             Tuesday, 6 October 2009

Time:             6.00 for 6.30pm

Venue:           Central lecture Block 4, UNSW, Kensington

Topic:            ‘The challenges of marketing Australia as a business events destination in an increasingly cluttered and competitive

 marketplace’

Parking:         UNSW Barker Street Parking Station (Map Ref. N18) - enter through Gate 14, Barker St.

Map:              Central Lecture Block (Map Ref. E19)

If you would like to attend this event, please RSVP by email t.firth@unsw.edu.au, or phone Tracey Firth on 9385 3242 by Thursday 1 October.

Convenor Dr Tracey Firth