Position/Role: Associate Lecturer and Doctoral Student

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3050
• Telephone:  +61 2 9385 3191
• Facsimile:  +61 2 96631985
• Email: d.liu@unsw.edu.au

Thesis Topic

Antecedents and Moderating Influences of Customer Advocacy

Academic Qualifications:

• BA, South China Normal University
• Master of Applied Commerce (Marketing), Melbourne

Subjects taught:

• Market Analysis
• Marketing Fundamentals
• Marketing Management (postgraduate)
• Market and Consumer Analysis (postgraduate

Publications:

• Dan Liu and Adrian Payne (2007), Antecedents and Moderating Influences of Customer Advocacy – A Conceptual Model, Proceedings of ANZMAC Conference, December, Dunedin
• Liu, Dan and Payne, Adrian (2008), “Word of Mouth and Fundamental Attribution Error: External Influencing Factors and a Research Agenda”, Australian New Zealand Marketing Academy (ANZMAC) Conference, Sydney, Australia
• Liu, Dan, Payne, Adrian and Harris, Jennifer (2009), “Characteristics of Customer Advocacy in a Services Context’, Australian New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, Australia