Position/Role: Doctoral Student and Associate Lecturer

School/Unit: Marketing

Contact Details

• Quadrangle Building, Level 3, Room 3050
• Phone: +61 2 9385 3191
• Fax: +61 2 9663 1985
• Email: h.crawford@unsw.edu.au

Qualifications

• BBus (Marketing) Curtin University
• MBus (Int Mktg) University of Technology, Sydney

Research Areas

• Cross-cultural advertising

• Cultural evolution
• Cross-cultural humour

Teaching Interests

• International marketing
• Consumer behaviour in the Asia-Pacific region
• Marketing of services
• Promotions

Courses taught

• Consumer Behaviour

Publications

Journals
Crawford, Heather J. (in press 2008) “Review essay on humor in advertising” Humor: International Journal of Humor Research (HIJHR)

Books
(in press 2008) “Case Response” in Marketing: Real People Real Choices, (2008) Michael Solomon; Andrew Hughes; Bill Chitty; Greg Marshall; Elnora Stuart, Pearson Education, Australia
Conferences
Crawford, Heather J. (2008), "Investigating humour in cross-cultural advertising: An individual difference perspective," in Australasian Humour Scholars Network Invitational Colloquium. University of Sydney, New South Wales.
Crawford, Heather J. (2007), "Investigating the effectiveness of humour in cross-cultural advertising," in Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, Maree Thyne and Kenneth R. Deans and Juergen Gnoth (Eds.). University of Otago, Dunedin, New Zealand: University of Otago.
Crawford, Heather J. and Gary D. Gregory (2007), "Humour in cross-cultural advertising," in 49th Annual Meeting of the Academy of International Business (AIB), Oded Shenkar and Tunga Kiyak (Eds.). Indianapolis, Indiana: Academy of International Business.
Crawford, Heather J. (2006) Doctoral Colloquium and Poster Session “Cross-cultural transferability of humour in advertising”, Australian and New Zealand Marketing Academy (ANZMAC) Conference, Queensland University of Technology
Crawford, Heather J. (2006) “Humour in cross-cultural advertising: A literature review” in UWS College of Business Research Symposium, November 2006 - Best Student Paper Award
Crawford, Heather J. (2006) Doctoral Colloquium participation Association for Consumer Research - Asia Pacific Conference, Sydney, June 2006