Position/Role:

• Senior Lecturer in Marketing
• Coordinator, School of Marketing Research Seminar Series

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3021
• Tel: +61 2 9385 9709
• Fax: +61 2 9663 1985
• Email: julienc@agsm.edu.au

Qualifications:

• PhD in Marketing (with a minor in Cultural Anthropology), University of Colorado
  

Research Areas:

• Anthropological Theory Applied to Marketing issues
• Marketing in Asia
• Organizational Ethnography

Academic Honours and Awards

• Australian School of Business Non-Professorial Research Award.
• Runner-Up, University of Colorado Doctoral Researcher of the Year.
• Winner, Alden Clayton Doctoral Dissertation Competition, Marketing Science Institute.
• Winner, ACR-Sheth Foundation Doctoral Dissertation Competition.

Recent Publications

• Roberts, John and Julien Cayla (2009), “Global Branding,” in Handbook of Research in International Marketing, ed. Masaaki Kotabe, London: Sage Publications, in press.
• Cayla, Julien and Eric Arnould (2008), “A Cultural Approach to Branding in the Global Marketplace,” Journal of International Marketing, Special Issue on International Branding, 16 (4), 88-114.
• Cayla, Julien and Giana Eckardt (2008), “Asian Brands and the Shaping of a Transnational Imagined Community,” Journal of Consumer Research, 35 (August), 216-230.
• Cayla, Julien (2008) “Following the endorser: Shah Rukh Khan and the Creation of the Cosmopolitan Indian Male,” Advertising and Society Review, 9 (2), 35-45.
• Cayla, Julien and Giana Eckardt (2007), “Asian Brands without Borders: Regional Opportunities and Challenges,” International Marketing Review, Special Issue on International Branding, 24 (4), 444-456.

Work in Progress and Under Review

• “The Western Imaginary of International Marketing” with Eric Arnould, to be submitted to the Journal of International Marketing.
•  “Globalization and the Identity Challenge,” with Lisa Peñaloza. 
• “Cultural Market Learning” with Lisa Peñaloza, to be submitted to the Journal of Marketing.
• “Why The Market Information Revolution is Yet to Happen: Critique and Prospects,” with Lisa Peñaloza, to be submitted to Marketing Theory.
• “Nostalgia for a Past that Never Was: Indian Marketers and the Invention of Tradition”, to be submitted to the Journal of Consumer Research.

Current Teaching Activities :

• MBA Program (Sydney and Hong Kong)
• International Marketing
• Integrated Marketing Communications
• Customer Analysis