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Position/Role: Senior Lecturer
Schools/Unit: Marketing
Contact Details:
- Quadrangle Building, Level 3, Room 3016
- Tel: +61 2 9385 9708
- Fax: +61 2 9663 1985
- Email: kristinr@agsm.edu.au
Qualifications:
- Ph.D., University of Cincinnati, Cincinnati, OH Marketing
- B.S.B.A., Xavier University (cum laude), Cincinnati, OH Marketing
Research Interests:
Customer Relationship Management
- Customer Migration across channels/new technology
- Customer Retention vs. Customer Acquisition
- Customer vulnerability following service failures and recovery
- Evolution of opportunism in business-to-business relationships
- Managing profitability of relationships
Product Management Issues
- Uncertainty reduction through strategic actions
- Brand extensions
Organizational Issues
- Internal Marketing, e.g., technology upgrades
- Organizational culture, market orientation and firm performance
Current teaching activities:
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