Position/Role:  Professor of Marketing

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3033
• Tel: +61 2 9385 9698
• Fax: +61 2 9663 1985
• Email: muralic@agsm.edu.au

Qualifications:

• PhD in Marketing, Arizona State University
• BTech., Electrical Engineering, Indian Institute of Technology,Madras, India

Research Interests:

• Statistical & Econometric Modeling: Modeling Unobserved Heterogeneity ? Judgmental Uncertainty & Latent Class Models; Duration Models; Causality
• Preference Formation and Consumer Decision Making:Consumer Conviction; Intention-Behavior Models;Customer Satisfaction and Loyalty; Evaluation of Brand Extensions.
• Marketing Strategy: Customer-based Analysis of M&As; Innovation Generation and Diffusion; Product Market Evolution and Firm Performance; Competition and Firm Survival; Buyer-Seller Relationships; Complaint Management and Services Marketing.
  
  

Recent Publications:

• Chandrashekaran, Murali, Kristin N. Rotte, Rajdeep Grewal, and Stephen S. Tax, (2007), Satisfaction Strength and Customer Loyalty, Journal of Marketing Research, 44(1), 153-163.
• Rotte, Kristin N., Murali Chandrashekaran, Stephen Tax, and Rajdeep Grewal, (2006), Forgiven but not Forgotten: Covert Uncertainty and the Paradox of Defection-Despite-Trust,, Journal of Consumer Psychology, 16(3), 281-292.
• Kardes, Frank R., Steven Posavac, David Silvera, Maria Cronely, David Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul Herr and Murali Chandrashekaran (forthcoming), “Debiasing Omission Neglect,” in Journal of Business Research.
• Chandrashekaran, Murali, Kristin N. Rotte, and Rajdeep Grewal (2005), “Knowledge in Error: Decoding Consumer Judgments with the JUMP Model,” in Applying Social Cognition to Consumer-focused Strategy, Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates.
• Kardes, Frank R., Murali Chandrashekaran, and James J. Kellaris (2003), “Preference Construction and Reconstruction,” in Experimental Business Research, eds. Amnon Rapoport and Rami Zwick, Dordrecht, The Netherlands: Kluwer.
• Chandrashekaran, Murali, Kevin McNeily, Frederick Russ, and Detelina Marinova (2000), “From Uncertain Intentions to Actual Behavior: A Threshold Model of ‘Whether’ and ‘When’ Salespeople Quit,” Journal of Marketing Research, 37 (November), 463-479.
• Chandrashekaran, Murali, Raj Mehta, Rajesh Chandrashekaran and Rajdeep Grewal (1999), “Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Process Model of Innovation Generation,” Journal of Marketing Research, 36 (Feb.), 95-112.
• Tax, Stephen S., Stephen W. Brown, and Murali Chandrashekaran (1998) “Customer Evaluations of Service Recovery Experiences: Implications for Relationship Marketing,” Journal of Marketing, 66 (April), 60-76.
  
  

Current teaching activities:

• Core Marketing – Full-time MBA (Teaching evaluations)
• Marketing Strategy – EMBA (Teaching evaluations and student comments)
• Corporate Social Responsibility – Full-time MBA (Teaching evaluations)