Position/Role:

• Senior lecturer
• Director, Centre for Applied Marketing

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3023A
• Phone: +61 2 9385 3389
• Fax: +61 2 9663 1985
• Email: g.gregory@unsw.edu.au

Qualifications:

• BSc, MBA Central Michigan
• PhD Texas

Research Areas:

• Cross-cultural advertising

• values and consumer behaviour

• internationalisation of the firm
• market entry strategies
• small and medium-sized enterprises in the Asia region.

Publications:

• Selected List of Recent Publications

Subjects being taught:

• Business Research Methods
• International and Global Marketing

Teaching interests:

• International marketing
• consumer behaviour in the Asian region
• marketing strategy
• marketing research methods.