Position/Role:

• Senior Lecturer
• BCom (Marketing) Adviser
• Study Abroad Adviser

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3018
• Phone: +61 2 9385 1823
• Fax: +61 2 9663 1985
• Email: jennifer.harris@unsw.edu.au

Qualifications:

• BA (Hons) (Macquarie)
• PhD (UNSW)

Research Interests:

Understanding repeat behaviour, marketing research, measurement techniques, data mining

Publications:

• Selected List of Publications

Teaching interests:

• marketing research
• quantitative methods and analysis
• modeling for marketers
• databases and data mining.

Subjects being taught:

• Customer and Market Analysis (Postgrad)

• Quantitative Methods for research students

• Decision Support Tools

• Market Analysis