Position/Role: Professor of Marketing

Schools/Unit:  School of Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3011
• Phone:  +61 2 9385 3510
• Fax:  +61 2 9663 1985
• Email: m.uncles@unsw.edu.au

Qualifications:

BSc (Hons), PhD, University of Bristol (UK)

Research Interests:

Brand Management: the management of brands, consumer responses to brands, brand performance measurement and analysis, employer branding, branding in China.

Consumer Loyalty: brand purchasing patterns, repeat-buying and retention, frequent-flyer/frequent-buyer schemes, savvy consumers.

Retail Management: store loyalty patterns, applied GIS, the buying of private labels, retail modeling and analysis, store patronage in China.

Marketing Science: empirical generalisation & replication in marketing, longitudinal data analysis, panel data analysis.

Research Awards:

Recent awards: Distinguished Fellowship of the Australia New Zealand Marketing Academy (ANZMAC); Track Prize Paper Award ANZMAC08 (with T. Tan); Track Prize Paper Award AMO8 (with R. East); Best-in-Conference Prize Paper Award AM07 (with E. Macdonald); Track Prize Paper Award AM07 (with C. Wang); Track Prize Paper Award AM07 (with S. Kwok); Track Prize Paper Award ANZMAC07 (with E. Macdonald); Track Prize Paper Award ANZMAC06 (with H. Lu, L. Zhao, G.Gregory); Track Prize Paper Award ANZMAC05 (with L. Moroko); and Track Prize Paper Award AM04 (with D. Lee).

Teaching Interests:

Taught at all levels of tertiary education: Bachelor courses, Specialist Masters and MBA programs, Doctoral programs, non-degree Certificate courses, Open Executive programs and Company-Specific Executive courses. 

Current teaching:  Understanding Buyer Behaviour (MARK6012), Brand Management (MARK3092), Marketing Communications and Promotions Management (MARK2053), and guest appearances on PhD/Honours courses.

Research Supervision:

Supervised nine Doctoral students to completion, as well as MBA, Masters and Bachelor (Hons) theses.

Currently supervising: sole supervisor (2 PhD and 1 MPhil), principal supervisor (1PhD and 1 DBA) and cosupervisor (1Phd).   Topic areas include the buying behaviour of Chinese consumers, savvy consumers, employer branding, luxury branding and market orientation.

Publications:

Research work has been published in the following international journals:  Sloan Management Review; Marketing Science; Journal of Retailing; Journal of Advertising Research; International Journal of Research in Marketing; Journal of Business Research; Journal of Service Research; Marketing Letters; European Journal of Marketing; Journal of Marketing Management; Transportation Research A & B; Psychology & Marketing; the European Journal of Operational Research; Marketing Theory; Journal of Product & Brand Management; Journal of Consumer Marketing; Australasian Marketing Journal; Journal of Brand Management; the International Review of Retail, Distribution and Consumer Research; Journal of Targeting, Measurement & Analysis; Asia-Pacific Journal of Marketing & Logistics and Marketing Intelligence & Planning. Also numerous conference papers, editorials, commentaries, book chapters and book reviews.

Management-oriented work has been published in Professional Marketing, B&T Weekly, Marketing, Marketing Society Review and similar publications. Also in the Journal of Brand Management and Interfaces.

Co-author (with Graham Bannock, Evan Davis and Paul Trott) of The Penguin Dictionary of Business (Penguin Books, UK). A Chinese (simple) language edition was published in 2007 by People’s Posts & Telecommunications Press).

Recognized by the Emerald Independent Review Board as the author of one of the top 50 management articles of 2004 for the jointly-authored paper: “Understanding Brand Performance Measures: Using Dirichlet Benchmarks”, published in the Journal of Business Research, 57 (12), 1307-1325. A total of 20,000 articles are reviewed annually, from which 50 are singled out based on ratings of research implications, practical implications, originality and readability.

Recognized as the author of one of the top 200 most downloaded Emerald articles ever published up to 2005 for the jointly-authored paper: “Customer Loyalty and Customer Loyalty Programs”, published in the Journal of Consumer Marketing, 20 (4), 294-316.

Recent publications

Research Grants:

ARC Discovery Grant (2003 - 2004) "Exploring consumers switching and loyalty behaviours: brand relationship dynamics", $80,000 (with S. Kates).

ARC Linkage Grant (2003 - 2006) "Turning under-used geo-referenced data sources into business success", $261,000, plus an equivalent sum in cash and in-kind contributions (with G. Gregory).

ARC Discovery Grant (2004 - 2006) "Patterns of Chinese buyer behaviour", $155,000.

Responsibilities within UNSW:

Currently: UNSW Alumni Association Board (2003+); UNSW Alumni Association Executive (2003+); ASB Faculty Standing Committee (2007+).

Previously: Head, School of Marketing  (1998-2004); Postgraduate Research Coordinator, School of Marketing (1997-2002); Research Seminar Coordinator, School of Marketing (1997-2002); UNSW Academic Board (2002-2005); Faculty Executive Committee (1997-2004); Faculty Standing Committee (1998-2004); Faculty Education Committee (1998-2004); UNSW Academic Board (2002-2005), UNSW Emeritus Professor Committee (2003-2005). Various other committees, working parties, appointments and promotions panels in the School of Marketing, Faculty of Commerce & Economics, and UNSW.

Responsibilities outside UNSW:

Editor:  Australasian Marketing Journal (with P. Patterson) (2001-2005).

Area Editor:  Journal of Product & Brand Management (1998+); Australian Journal of Management (1999+).

Editorial Board: International Journal of Research in Marketing (1995+), Journal of Brand Management (1994+), Journal of Empirical Generalizations in Marketing (1996+), Australasian Journal of Marketing (1997+), Journal of International Consumer Marketing (1998+), Journal of Direct, Data and Digital Marketing Practice (1998+).

Occasional reviewer for a dozen or so other journals.

Editor of several special issues: an e-branding special issue of the Journal of Brand Management, a market orientation special issue of the Australian Journal of Management, an empirical generalizations special issue of the Australasian Marketing Journal, and others.

Professional Activities

Academic memberships: Australia New Zealand Marketing Academy (ANZMAC) (1998+) (Executive Committee 1998-1999); European Marketing Academy (EMAC) (1993+) (Executive Committee 1998-2004); Academy of Marketing (1993+) (Executive Committee 1994-1995); European Association for Education & Research in Commercial Distribution (EAERCD) (1992+); American Marketing Association (AMA) (1990+); Institute for Operations Research & Management Sciences (INFORMS) (1989+); and others.

Conference organization: ANZMAC (1999, co-chair), Academy of Marketing (1995, chair), INFORMS/Marketing Science (1992, co-chair), European Regional Science Association (1989, secretary), British Regional Science Association (1986, chair). Brand Management track (co-chair) ANZMAC06 and ANZMAC07.

Corporate activities: IAB Interactive Advertising Award (Chair of Judging Panel, 2007+); Australian Direct Marketing Association, Research Project; Advertising Federation of Australia (previously an effectiveness judge).

Speaker at academic and industry conferences in Australia, Britain, Continental Europe, China and the States. Including programs with the Institute of Direct Marketers (IDM), and industry talks to the Australian Marketing Institute (AMI), the Australian Institute of Management (AIM), the Australian Direct Marketing Association (ADMA), the British Market Research Society (BMRS), the American Marketing Association (AMA), the American Statistical Association (ASA), the French Statistical Society and the Italian Franchising Association.

Personal consultancy clients have included Unilever, British Telecom, the Norcros Group, Courtaulds, Halifax Building Society, Royal Mail, Nestle-Rowntree in the UK, General Foods, Procter & Gamble and CBS in the US; Freehill, Hollingdale & Page, Woolworths, Mercantile Mutual and Mercantile & General in Australia.

Previous career history:

Prior to being appointed at UNSW, two years H.J.Heinz Professor of Brand Management at Bradford Management Centre, University of Bradford. Director of the Brand Management Research Group and Acting Head of the Marketing Area.

Before this, nine years on the Marketing Faculty at London Business School, and part of the industry-sponsored Centre for Marketing & Communication. Industry supporters including Brooke Bond Foods, Elida Gibbs, Grand Metropolitan, H.J.Heinz, Kellogg's, Lever Europe, Mars, Nabisco, Nestle, Procter & Gamble, RHM, Rowntree, SmithKline Beecham, Smiths Crisps, Spillers and United Biscuits.

During this period he held a six-month visiting position at the Australian Graduate School of Management (AGSM) and taught on the management tripos at the Judge Business School, University of Cambridge. In 2005, revisited the University of Cambridge, spending a six-month sabbatical at the Judge Business School.