Position/Role: Lecturer

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3025
• Telephone: 9385 3344
• Facsimile: 9663 1985
• Email: m.chylinski@unsw.edu.au
  

Qualifications:

• B.Com. (Hons. Econs.), PhD (AGSM –UNSW/USyd)

Research Interests:

• Modeling and experimental testing of dynamic consumer learning processes
• Preference dynamics in high technology markets
• Positioning innovations for accelerated take-off
• Enhancing the process of preference formation for new products.

  Other topics of research interest include: Preference Construction; Contingent valuation effects; Dynamics of Choice and choice modeling; Psychophysics of Choice; Variety Seeking; Preference Formation (consumer learning); Non-conscious processes; Affect and emotion in consumer judgment and decision making; Impulse buying and self-control; Memory networks; Social influences on decision making.

Teaching Interests:

• Behavioural Decision Theory
• Consumer Behaviour
• Marketing Strategy

Subjects being taught:

• Consumer Behaviour (S1)
• Advanced Consumer Behaviour (S2)
• Marketing Management and Strategy (S2)

Publications:

• Selected list of publications

Grants:

• UNSW Faculty of Commerce and Economics, Special Research Grant 2005; $5000

• ARC successful joint submission: “Modelling the dynamics of preference structure formation”, with Prof. John Roberts (the Australian Graduate School of Management); $15,000