Position/Role:

• Professor
• Deputy Head of School
• Member of Research Committee
• Director of the School's Postgraduate Research Program

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3042
• Phone: +61 2 9385 2699
• Fax: +61 2 9663 1985
• Email: pamm@unsw.edu.au

Qualifications:

• BEcon (QLD)
• MCom (UNSW)
• PhD (UNSW)

Research Areas:

• Diffusion of innovations
• New product development
• Co-branding/alliances
• High technology marketing

Publications:

• Selected List of Publications

Subjects being taught:

• Advanced Quantitative Methods,
• New Product and Service Development
• Creativity Innovation and Change in Marketing

Research Interests

• Diffusion of innovations
• Sustainability and New product development
• Co-branding/alliances
• Brand Equity
• Marketing Metrics
• Corporate Social Responsibility

Areas of Research Supervision:

• High technology marketing
• New product development
• Co-branding/alliances
• Sustainable new product development

Awards:

• 2003 Finalist in the Inaugural ISMS Practice Prize Competition. The Practice Prize is awarded for an outstanding implementation of marketing science concepts and methods. The results of the competition will be announced at the 2003 INFORMS Marketing Science Conference in Maryland, USA
• 2003 Faculty of Commerce and Economics, UNSW, Non-Professorial Outstanding Research Achievement Award
• 2002 Best Paper Award, Advanced Research Techniques Forum, American Marketing Association, Vail, CO.
• 2002 Best Paper Award, International Business and Economics Research Conference, Las Vegas, NV.
• 2001 Faculty of Commerce and Economics, UNSW, Non-Professorial Outstanding Research Achievement Award
• 2000 Inaugural Australasian Marketing Journal Roger Layton Best Paper Award.
• 1999 Australian and New Zealand Marketing Academy Harcourt Brace Best Paper Award.
• 1992 Finalist in the Product Development and Management Association Doctoral Competition, USA.
• 1991-03 ISBM Business Marketing Doctoral Fellow.
• 1991 Winner of the Institute for the Study of Business Markets (Pennsylvania State University, USA) Business Marketing Doctoral Support Award
  

Research Grants:

• 2006 - 2008 ARC Linkage Grant ($265,000) "Measuring Marketing Effectiveness: State of the Art, Current Practices and Areas of Leverage," (Chief Investigation with John Roberts, Australian Graduate School of Management). Partner Organisation: Australian Marketing Institute.
• 2005 ARC Linkage Grant ($80,000) “Linking Brand Equity Modelling and Measurement with Behavioural and Affective Consumer Decision Processes,” (Chief Investigator with John Roberts, AGSM, and Murali Chandrashekaran, AGSM).
• 1998-2000 ISBM / MIT Innovation Center grant (US $120,000 over two years, commencing October 1998), "Idea Generation with Lead Users", (Principal Investigator together with Gary Lilien, Pennsylvania State University, and Eric von Hippel, MIT).

• 1998-2000 Strategic Partnership with Industry - Research & Training (SPIRT) Support ($371,000 over 3 years), "Developing and Understanding Australian Competitiveness: A Longitudinal Study", (Chief Investigator together with Norma Harrison, Macquarie Graduate School of Management).

• 1997-98 Special Research Grant ($5000), Lead User Research Foundation, MIT, Boston, USA, "The Prevalence of User Innovation in the New Product Development Process".

• 1995-97 University of Sydney Research Grants Scheme ($24,000), "The Dynamics of Market Structure in the Home Information Industry”.

Current Research:

• "Measuring Sources and Outcomes of Brand Equity”, with John Roberts, Alastair Gordon and Murali Chandrashekaran, accepted for presentation at a meeting jointly sponsored by the Marketing Science Institute and the Journal of Marketing Research in December 2004 at Yale University.            

• "Relating Lead Users to the Adopter Categories used in Marketing," Pamela D. Morrison, John H. Roberts, and David F. Midgley, being submitted to International Journal of Research in Marketing.

• "Attitudes Towards Web Sites: A Replication and Extension Incorporating Online Purchase Intent", with Bernadette Staude, being submitted to Journal of Advertising Research.

• "User Driven Innovation in Consumer Markets", with Robert Tietz and Cornelius Herstatt, under review at International Journal of Product Development.

Brief Biography:

Pam Morrison has made a number of research contributions in the field of marketing in the areas of new product development and marketing strategy. Her research covers the intersection of New Product and Innovation Management, Research and Development of New Products, and High Technology Marketing.

Her work on idea generation, published as the lead article in Management Science 2002, has influenced how practitioners and researchers think about the “front end” of the new product development process, while her work on lead users, published in Research Policy 2004, Management Science 2000 and Australasian Marketing Journal 2001 (awarded the Inaugural Australasian Marketing Journal Best Paper Award in 2001, and the 1999 ANZMAC Conference Harcourt Brace Best Paper Award), has provided researchers with a way to identify and measure lead users in the adoption/ diffusion of new products.  She has also been influential in the marketing strategy area with her work on strategies for defending against new entrants in a market.  This work won the Best Paper Award at the 2002 American Marketing Association Advanced Research Techniques Forum, was Runner-up in the INFORMS Society for Marketing Science Inaugural Practice Prize Competition (2003), and has been published in Marketing Science (2004, 2005). 

Pam has been successful in winning ARC Linkage grants. In 2005 she was awarded an ARC Linkage grant to research “Linking Brand Equity Modelling and Measurement with Behavioural and Affective Consumer Decision Processes”, and in 2006, with Professor John Roberts, she gained a three-year ARC Linkage grant to study the topic “Measuring Marketing Effectiveness: State of the Art, Current Practice and Areas of Leverage”.