Position/Role: Professor of Marketing

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3010
• Phone: +61 2 9385 2581
• Fax:  +61 2 9663 1985  
• Email: r.layton@unsw.edu.au

Qualifications:

• AM, MeC (USYD) FAIM, Emeritus Professor

Research Areas:

• Trade flows modelling of macromarketing systems

• Strategic management in turbulent environments

• Strategic management, business planning and marketing practice in the service sector

• The evolution of marketing systems in developing countries.

Areas of Research Supervision:

• Market orientation in China