Position/Role: Lecturer

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3014
• Phone: +61 2 9385 2696
• Fax: +61 2 9663 1985
• Email: jylee@unsw.edu.au

Qualifications:

• BS, Science Education (Ewha Womans University, Korea)

• BS, RHIT (Purdue University, USA)

• MHM (University of Houston, USA)

• PhD (Texas A&M University, USA)

Research Interests:

• Place attachment/meaning
• Consumer psychology and behaviour
• Services marketing management in tourism/leisure/hospitality
• Leisure/travel constraints

Publications:

Peer Reviewed

Scott, D., Lee, S., Lee, J., & Kim, C. (2006) Leisure constraints and acculturation among Korean immigrants. Journal of Park and Recreation Administration, 24(2), 63-86.

Lee, J., Sung, H. H., DeFranco, A., & Arnold, A.R. (2004). Developing, operating, and maintaining a travel agency web site: Attending to E-consumers and Internet marketing issues. Journal of Travel and Tourism Marketing, 17(2/3), 205-223.

Refereed Conference Proceedings and Presentations

Lee, J., Kyle, G., Norman, B., & Jodice, L. (2008). Investigating the relationship between satisfaction and attachment to the recreation area. Accepted for presentation at the 2008 Northeastern Recreation Research Symposium, Bolton Landing, New York, (March 30–April 1).

Lee, J., Lee, W., Hyun, W., & Skadberg, A. (2005). Evaluating the benefits and constraints of using the Internet among recreation and tourism businesses in Texas. Accepted for poster presentation at the 2005 Pathways Student Research Symposium, Texas A&M University – Kingsville, Texas, (November 4-5).

Lee, S., Lee, J., Scott, D., & Kim, C. (2005, October). Understanding constraints among Korean immigrants in the United States. Standup presentation to be presented at the National Recreation and Park Association Conference, San Antonio, TX.    

Lee, J., & Lee, W. (2005). Internet usage among Texas recreation and tourism businesses. Accepted for poster presentation at the Tenth Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Myrtle Beach, South Carolina, (January 5-7).

Sung, H. H., Chon, K., & Lee, J. (2003, August). Traveler geographic origin and market segmentation: Classification models for international visitors to Hong Kong. Standup presentation to be presented at the Annual International Council on Hotel, Restaurant and Institutional Education Conference, Palm Spring, CA.

Sung, H. H., Hsu, C. H. C., & Lee, J. (2003, June). Modeling travel arrangements for international travelers to Hong Kong: Full package, partial package, or non-package tours. Standup presentation to be presented at the 34th Annual International Travel and Tourism Research Association Annual Conference, St. Louis, MO.

Lee, J., Sung, H. H., & Arnold, A. R. (2003). Evaluation of Internet marketing strategies through travel agency websites in the United States. In H. Qu & P. J. Moreo (Eds.). Advances in Hospitality and Tourism Research (pp. 370-372). The Eighth Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Las Vegas, Nevada, (January 5-7).

Teaching interests:

• Fundamentals of Tourism
• Destination marketing
• Tourism/Hospitality management

Subjects being taught:

• Introduction to tourism (University of Houston)
• Tourism management (University of Houston)
• Nature tourism (online course, Texas A&M University)
• Geographic Information System (online course, Texas A&M University)