Position/Role:

• Professor of Marketing

Schools/Unit:  School of Marketing

Contact Details:

• Email: a.sinha@unsw.edu.au

Qualifications:

• BEngg (PEC, India)

• PhD (Alberta, Canada)

Current Research Projects:

• Bhargava, Mukesh, Ashish Sinha and Raj Srivastava (2008), "Return on Marketing Investment: Linking Tactics to Strategy, "Being Revised for Second round, Journal of Marketing.
• Sinha, Ashish (2008), "Category Optimizer: A Dynamic Assortment, Price and Demand Planning Decision Tool," Invited for submission to Marketing Science and Interface.
• Sinha, Ashish (2008), "Choosing What Information to Use to Make Decisions:- An Activation Approach," revise and resubmit, Marketing Letters.

Teaching Interests:

• Marketing Strategy
• Marketing Management
• Pricing
• Branding
• Methodology

Subjects being taught: 

• As above
• PhD qualifying course MARK8995 Research Methods in Marketing

Publications:

Sinha, Ashish, Joonwook Park and J. Jeffrey Inman (2008), 'A Dynamic Factor Analytic Approach for Modeling Consumer Choice among SKUs ,' Journal of Marketing Research, 45(1), pp 94-103.

Sinha, Ashish, J. Jeffrey Inman, Yantao Wang and Joonwook Park (2005), 'Attribute Drives:- A Dynamic Factor Analytical Choice Approach for Modeling Choice Among SKUs,' Marketing Science, 24(3), pp 351-360 - Finalist, Marketing Science Practice Award.

 

Popkowski Lesczyzc, Peter T.L. , Ashish Sinha and Anna Sahgal (2004), 'The Effect of Multi-purpose Shopping Behavior on Pricing and Location Strategy for Grocery Stores,' Journal of Retailing, 80(2), pp 81-102 - Davidson Award for Best Journal of Retailing Paper awarded in 2006.

Popkowski Lesczyzc, Peter T.L., Ashish Sinha and Harry Timmermans (2000), 'Consumer Store Choice Dynamics:An Analysis of the Competitive Market Structure for Grocery Stores,' Journal of Retailing, 76 (3), pp 323-345.

Sinha, Ashish (2000), 'Understanding Supermarket Competition using Choice Maps,' Marketing Letters, February, pp 21-37.

Editorial Board Membership

• Journal of Business Research

• Journal of Price and Revenue Management

• Marketing Science (Adhoc Reviewer)

Awards

• Australasian Marketing Journal Best Paper Award

• Davidson Award for Best Paper published in the Journal of Retailing
• American Marketing Association Best Market Research Paper Award (MRSIG.)
• Academy of Marketing Science Best Dissertation Award.
• Finalist, INFORMS Marketing Science Practice Award for Attribute Drivers.

Positions Held

• 2007- present: Visiting Professor, HongKong Polytechnic University
• 2009 – present: Visiting Professor, Victoria University of Wellington

Background:

Professor Sinha's major area of interest lies in developing models that help managers make better decisions. This interest is a natural extension of his work at Information Resources Incorporated, Chicago, USA, where in the role of Vice President and Chief Modeler of Analytics Insight Group he spearheaded the development of several multi-million dollar products.

He has consulted for many Blue Chip companies, including Kraft, Pepsico, Frito-Lays and Campbell Soup Company, among others, and currently serves on the Board of Analytics Advisors for Synovate AZTEC in Australasia and MMA in the United States. Professor Sinha has published several papers in academic and trade journals, including the Journal of Marketing Research, Marketing Science, the Journal of Retailing and Marketing Letters, among others.