Dissertations in Progress |
Candidate |
Supervisor/s |
| Neural-Network Theory - A policy proposition on the travel and tourism industry |
Ehsan Uddin AHMED |
Prof Larry Dwyer |
Alleviating poverty through marketing innovation |
Denni ARLI |
Prof Pam Morrison |
| Economic Impact Assessment of Mega-Events |
Ning CHEN |
Prof Larry Dwyer |
Role of social exchange in developing B2B relationships (tentative title) |
Elizabeth CONNOLEY |
Prof Roger Layton |
Standardisation of humorous message types in cross-cultural advertising: The case of Australia, the US and the People's Republic of China |
Heather CRAWFORD |
Dr Gary Gregory |
Patterns in contemporaneous and serial choices from assortments offered to customers: A study of international tourism choices in visits to Australia |
Zhirong DUAN |
Prof Roger Layton |
| The Impact of Customer-employee relationship on customer satisfaction of Private Commercial Banks in Bangladesh |
Johra FATIMA |
Dr Mohammed Razzaque |
| Cultural Jugglers: An investigation of consumption practices of Transnational Mobile Professionals |
Bernardo FIGUEIREDO |
Dr Julien Cayla |
The customer communication of eco-friendly products in China |
Haodong (Harry) GU |
Prof Pam Morrison |
Consumer behaviour: A model of consumer brand choice |
Xiao (Hazel) HAN |
Prof Mark Uncles |
| Internet marketing/Online shopping |
Hazliza HARON |
Dr Mohammed Razzaque |
| Agent based models of business relationships & network development & evolution as complex adaptive systems |
Fabian HELD |
Prof Ian Wilkinson |
| How does an ended business relationship impact the formation and management of new business relationships? |
Stephanie HUANG |
Prof Ian Wilkinson |
| Mapping co-branding compatability |
Song LIN |
Prof John Roberts |
The effect of loyalty programs in a customer relationship management context |
Daisy LIU |
Prof Adrian Payne |
Marketing in developing countries |
Jie MENG |
Prof Roger Layton |
Impact of sponsorship design characteristics on effectiveness of loyalty programs |
Rajesh MENON |
Prof Murali Chandrashekaran |
| Distinctive branding in nonprofit organisations |
Ryan MILLER |
Dr Gary Gregory |
| The process of employer branding and its implication for integrated strategic brand management. |
Lara MOROKO |
Prof Mark Uncles |
| TBA |
Nico NEUMANN |
Prof Ashish Sinha |
Consumer decision making in virtual reality |
William NEILL |
Prof Ashish Sinha |
| The formation of customer satisfaction uncertainty. |
Cheng QIAN |
Prof Murali Chandrashekaran |
| Goal Orientation, Team Efficacy and Team Performance: An I-P-O Framework. |
Linda ROBINSON |
Dr Tania Bucic |
An examination of the antecedents of customer rage in service encounters |
Jiraporn SURACHARTKUMTONKUN |
Prof Paul Patterson |
| Exploring brand relationships of Chinese female consumers in the cosmetics and skincare industry |
Theresa TEO |
Prof Mark Uncles |
| Strategic brand management - Indonesian perspective. |
Fandy TJIPTONO |
A/Prof Margaret Craig-Lees |
Modeling the process of satisfaction formation: towards a contingency perspective.
|
Cheng (Frank) WANG |
Dr Jennifer Harris |
The Impact of Consumers' Expressions of National Identity on Global and Local Brand Perceptions |
Warat WINIT |
Dr Gary Gregory |
| Sustainable Product Development and Business Persormance - A product life-cycle approach. |
Cathy XU |
Prof Pam Morrison |
| TBA |
Nuo (Norah) XU |
Prof Adrian Payne |
| The effect of strategic network on performance of supply chain logistics |
Kangkang YU |
Dr Jack Cadeaux |
An examination of the role of employee empowerment and engagement in driving customer oriented behaviour in retail banking.
|
Ting YU |
Prof Paul Patterson
Prof Ko de Ruyter |
