Position/Role: Doctoral Candidate and Associate Lecturer  

Schools/Unit: Marketing

Contact Details:

• Quadrangle Building, Level 3, Room 3012
• Telephone:  +61 2 9385 1284
• Facsimile:  +61 2 9663 1985
• Email: t.yu@unsw.edu.au

Research Interests :

• Services Marketing/Management
• Ambidexterity (Service and Sales)
• Customer Satisfaction
• Customer/Employee Engagement
• Employee Motivation
• Emotions
• Retail Banking

Academic Qualifications:

• Master of Management, Monash University, 1999
• Bachelor of Business (Honours), Monash University, 1997

Subjects taught:

• Consumer behaviour
• Services Marketing
• Marketing Management

Publications:

List of recent publications

Research Scholarship Award

• 2009: Postgraduate Research Support Scheme (PRSS) Award
• 2008: The Sasakawa Young Leaders Fellowship Fund (SYLFF) Scholarship 
• 2008: The Australian School of Business Research Scholarship (ASBRS)
• 2007: The 2007 Centre for Applied Marketing Research Scholarship Award

Professional Experience:

Has worked in Australia, Singapore and Switzerland as a Lecturer, Product Research and Development Manager, Market Research Consultant and Research Analyst.